Product photography cost in Istanbul (2026): white background, concept, model shoots and marketplace rules
What product photography costs in Turkey in 2026: white background, ghost mannequin, jewellery, concept and model shoots, plus Amazon and Trendyol rules.
In September 2026, based on prices Turkish studios publish on their own websites, product photography costs roughly TRY 300 to TRY 5,000 per product (about €5 to €90). White-background e-commerce shots cost TRY 300–1,250 per product, ghost-mannequin apparel TRY 450–1,900, jewellery and reflective products TRY 650–2,600, concept shoots TRY 600–5,000, and model shoots TRY 800–4,000 excluding the model’s fee. A short video per product costs TRY 2,500–7,500. Most prices exclude VAT.
We compiled these ranges on 28 September 2026 from prices published by 6 studios and 3 service marketplaces. Below are the different pricing units (per photo, per product or per pose), hidden costs, the official image rules of the marketplaces and tips if you shoot yourself. Euro amounts use the Central Bank of the Republic of Türkiye rate of 25 September 2026 (€1 ≈ TRY 55.7).
Short answer: White-background product photos for e-commerce, with 1–3 angles, cost TRY 300–1,250 per product in Turkey. Concept and model shoots reach TRY 600–5,000, with the model paid separately. When comparing quotes, check whether the price is per photo, per product or per pose, and whether background removal and VAT are included.
Product photography prices in Turkey, 2026
| Type of shoot | Price per product | Note |
|---|---|---|
| White background | TRY 300–1,250 (€5–22) | 1–3 angles; unit price falls with volume |
| Ghost mannequin (apparel) | TRY 450–1,900 (€8–34) | By number of poses |
| Jewellery and reflective surfaces | TRY 650–2,600 (€12–47) | Reflection control and detail shots |
| Concept and lifestyle | TRY 600–5,000 (€11–90) | Props, styling and set-up |
| With a model | TRY 800–4,000 (€14–72) | Model fee excluded; a model costs TRY 5,000–15,000 a day |
| Food and menu | TRY 1,000–3,200 (€18–57) | Per dish, by number of poses |
| Product video | TRY 2,500–7,500 (€45–135) | Short video per product |
On the Turkish marketplace Armut, project quotes for product photography range from TRY 2,000 to TRY 90,000; the range is wide because projects differ so much in the number of products.
Watch the unit: per photo, per product or per pose
Two quotes can show the same number and price different things. The lists we reviewed used three units:
- Per photo: one list charges TRY 300–400 per photo on a white or grey background, falling with volume.
- Per product (poses included): one list charges TRY 999 per product with 1–3 poses for 15–50 items and TRY 599 for 51–150 items.
- Per pose: one list charges TRY 450, 800, 1,100 and 1,400 for a ghost-mannequin T-shirt with 1, 2, 3 and 4 poses.
To compare, convert everything to “per product, with the number of poses I need, excluding VAT”.
Hidden costs
- Background removal and retouching: some studios include it; others charge TRY 350–1,200 per product.
- Model fee: a model costs TRY 5,000–15,000 a day; usage rights are added if the images are used in ads. See our guide to model fees in Istanbul.
- Minimum fee and deposit: one list sets a TRY 2,000 + VAT minimum and a TRY 1,500 deposit.
- Rush jobs: up to 50% extra for fast delivery.
- Styling and set: props, accessories and a stylist are often not included.
- VAT: most lists don’t mention VAT or quote prices excluding it.
Package and day rates
For many products, packages or day rates can work out cheaper. Published examples: a 10-product package for TRY 7,500 and a 20-product, 3-angle package for TRY 18,000; on-location shoots at TRY 15,000–25,000 for half a day and TRY 25,000–40,000 for a full day. A full e-commerce studio day covering 40–80 products costs TRY 18,000–46,000 including the model.
Marketplace image rules
| Amazon.com.tr | Trendyol | |
|---|---|---|
| Format | JPEG recommended; TIFF, PNG and non-animated GIF | JPEG, JPG, PNG, WEBP; 1 KB–10 MB |
| Size | Longest side 500–10,000 pixels; at least 1,000 recommended for zoom | Minimum 860×574, maximum 2000×2000 pixels |
| Background | Main image on pure white (RGB 255, 255, 255); product fills 85% of the frame | Plain white or light background preferred |
| Other | No text, logos or badges; no visible mannequin | At least 3 images recommended; no heavy text, watermarks or price text; over-edited or artificial-looking images are rejected |
Sources: Amazon Seller Central, Trendyol Seller Information Centre. Tell the studio which marketplaces you sell on before the shoot; getting separate exports from one shoot is cheaper than fixing them later.
Are AI-generated product images enough?
Some studios now offer AI variations for TRY 200–800 per image. They are quick and cheap, but have two limits. Trendyol rejects over-edited or artificial-looking images. And under a provision added to Turkey’s Commercial Advertising Regulation in July 2026, ads must clearly disclose AI use that significantly affects consumers’ buying decisions, and an AI-generated digital copy of a real person may not be shown using a product (mevzuat.gov.tr). For main product images, a real shoot is still the safest route.
How to shoot product photos yourself: 7 tips
- Light: soft window light or a single diffused light; direct flash causes shadows and glare.
- Background: a curved white card sweep leaves no corner line behind the product.
- Tripod: shooting every product from the same height and angle keeps the catalogue consistent.
- Fill: let the product fill most of the frame; Amazon asks for 85% in the main image.
- Colour: the product’s colour on screen must match reality; a grey card in the shot makes white balance easy to correct.
- Angles: front, side, back, detail and a usage shot that shows scale.
- File names: consistent names that include the product code save hours when uploading and updating.
Product shoots at BEF Agency
We shoot products, food and concepts in our own studio in Yıldıztepe, Bağcılar, or at the brand’s location, and cast model shoots from BEF Model. When planning a shoot we agree up front where the images will be used (website, Trendyol, Amazon, ads) and can prepare the exports to each channel’s specs. See our photo and video production service, and our guide to starting an online store in Turkey.
Frequently asked questions
How much does product photography cost in Istanbul?
According to prices published in September 2026, TRY 300–5,000 per product: white background TRY 300–1,250, ghost mannequin TRY 450–1,900, jewellery TRY 650–2,600, concept TRY 600–5,000, and model shoots TRY 800–4,000 excluding the model’s fee.
How much does white-background product photography cost?
TRY 300–1,250 per product with 1–3 angles; the unit price falls with volume. Ask separately whether background removal is included.
How much does a product shoot with a model cost?
The studio charges TRY 800–4,000 per product, plus the model’s day rate (TRY 5,000–15,000) and usage rights if the images are used in ads.
What are Trendyol’s product image requirements?
Trendyol accepts JPEG, PNG or WEBP files of at least 860×574 and at most 2000×2000 pixels, up to 10 MB, and recommends a plain white or light background and at least 3 images.
What are Amazon’s main image rules?
The main image must be on a pure white background with the product filling 85% of the frame, and no text, logos or badges. A longest side of at least 1,000 pixels is recommended for zoom.
Do the prices include VAT?
Mostly not. Most lists we reviewed don’t mention VAT or quote prices excluding it; ask when you get a quote.
