Notes from the team and the field
From social media to ads, websites to shoots: practical guides for growing your brand.
What is social media management? How a brand account is run
What social media management covers and how a brand account is run: strategy, a content calendar, shoots, posting, community management and reporting.
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How to shoot Instagram Reels for cafes and restaurants
How to shoot Instagram Reels for a cafe or restaurant: opening hooks, formats that work, light, sound, editing and a shoot-day checklist.
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Social media and video for spa and wellness brands: what to post and how to shoot it
What should a spa or wellness brand post, and how should it shoot video? Content types, a shoot-day checklist, seasonal planning and claims to avoid.
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Healthcare advertising rules in Turkey: what doctors and clinics may share on social media
What may doctors and clinics in Turkey share online? What the healthcare advertising rules allow and ban, before-and-after conditions and the exceptions.
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Google Ads vs Meta ads: how to choose the right channel for your business
Google Ads reaches people already searching; Meta ads spark interest in people who aren’t. How cafes, spas, clinics and service brands should choose.
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What is conversion tracking? How to measure the sales your ads bring in
Conversion tracking records the calls, WhatsApp messages, forms and bookings your ads bring. How to set it up in Google Analytics, Google Ads and Meta.
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Corporate website guide: what a company website should have
What a corporate website needs: speed, mobile use, clear service pages, trust signals, SEO and structured data, KVKK texts, analytics and an easy panel.
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What is a QR menu? A practical guide for cafes and restaurants
What a QR menu is and how to prepare it for a cafe or restaurant: web menu or PDF, photos, allergens, languages, easy updates and where the code goes.
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Product photography guide: shooting for social media and the web
How to shoot product photos for social media and the web: white background, lifestyle, concept and detail shots, light, styling, formats and a shot list.
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How to make a promo film: from idea to final edit
How a promo film is made: brief, script and storyboard, shooting at your venue, editing, colour, sound, licensed music, vertical cuts, subtitles and ads.
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Google Business Profile guide: how to stand out on Google Maps
How to set up and verify a Google Business Profile, pick categories, add real photos and posts, handle reviews and keep your details identical everywhere.
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What is GEO? How to show up in ChatGPT, Gemini and Google AI Overviews
What GEO is, how ChatGPT, Gemini, Perplexity and Google AI Overviews choose sources, and how answer-led content, structured data and crawler access help.
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